One District One Product Scheme
The One District One Product (ODOP) scheme, launched by the Indian government in 2018, is an initiative aimed at promoting traditional and indigenous industries across the country. The primary objective of the scheme is to identify and develop a particular product in each district that has the potential to create sustainable employment opportunities and contribute to the local economy. The scheme also provides support for branding, design and packaging to improve the marketing and sales of these products. By focusing on the development of specific products in each district, the ODOP scheme aims to create local employment opportunities and improve the socio-economic conditions of the people in those districts.
| Program Name | One District One Product (ODOP) Program |
| Purpose | To identify and promote a single product per district based on its potential and national priorities |
| Coverage | Operates in 35 States/UTs, covering 728 districts, and focuses on goods in the agricultural and related sectors |
| Objectives | Funding and support for local manufacturers and exporters to scale up manufacturing, create employment opportunities, and reach prospective consumers outside India |
| Methodology | The ODOP method is used to procure inputs, avail shared services, and market goods to benefit from scale |
| Support Offered | Assistance for processing, prevention of wastage, assaying, storage, and marketing of agricultural products, as well as support for branding, design and packaging to enhance the marketing and sales of these products |
| Benefits | Farmers and local entrepreneurs can benefit greatly from this scheme by identifying and developing traditional products, which can improve the socio-economic conditions of people in those districts |
The ODOP GeM Bazaar was launched on the Government e-Marketplace (GeM) to promote sales and procurement of ODOP products across the country. The ODOP initiative was identified for the prestigious Prime Minister’s Award for Excellence in Public Administration in Holistic Development through the ODOP category in April 2022. Many state governments have allocated funds to promote and develop ODOP products, and are taking steps to improve the marketing and sales of these products. The government of Madhya Pradesh has also launched an e-commerce platform for ODOP products to make it easier for consumers to purchase these products online.
While the strategy concentrates on perishable products, it may not be effective for farmers who do not grow such products.
Here is a step-by-step guide on how to apply for the One District One Product Scheme:
The One District One Product Yojana is an important project of the Indian government to identify and promote prospective products in each district of the country, thereby creating an export hub and generating employment possibilities in the area. The project utilizes the One District One Product (ODOP) method to enable local manufacturers to scale up their manufacturing and develop exports, manufacturing and services industry in the area.
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