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Tomato Triumph: Government’s Subsidized Delight for Consumers

Exciting news awaits as the tomato market experiences a major shift. Farmers and consumers rejoice as the price of tomatoes is expected to decline with the influx of new crops from Maharashtra and Madhya Pradesh. Government initiatives, such as the Price Stabilisation Fund and Operation Greens, ensure affordable tomato prices, benefiting growers and consumers alike. The arrival of new crops from Maharashtra’s Nashik, Naryangoan, and Aurangabad belt, along with Madhya Pradesh, promises to bring relief to both growers and consumers alike.


The Department of Consumer Affairs, in its commitment to ensuring affordability and accessibility of essential food commodities, closely monitors tomato prices. To combat the recent price surge, the Government has taken action by procuring tomatoes under the Price Stabilisation Fund, offering them at highly subsidized rates to consumers. Through collaborations with National Cooperative Consumers Federation (NCCF) and National Agricultural Cooperative Marketing Federation (NAFED), tomatoes are being sourced from various mandis in Andhra Pradesh, Karnataka, and Maharashtra. These cost-effective tomatoes reach major consumption centers, including  Bihar, Rajasthan, Delhi-NCR, and other regions, ensuring widespread accessibility for consumers.

Key Points

  1. The government has taken proactive steps by procuring tomatoes under the Price Stabilisation Fund, ensuring subsidized access for consumers to these essential commodities.
  2. The National Cooperative Consumers Federation (NCCF) and National Agricultural Cooperative Marketing Federation (NAFED) are actively procuring tomatoes from different states and providing them at affordable prices in various consumption centers.
  3. The retail price of tomatoes, initially set at Rs. 90/kg, has been progressively reduced to Rs. 70/kg as of 20.07.2023.
  4. The current increase in tomato prices is likely to encourage more farmers to cultivate tomatoes, which will eventually stabilize prices in the upcoming months.
  5. To safeguard farmers from distress sales during bumper crop seasons, the Department of Agriculture & Farmers Welfare (DAFW) implements the Market Intervention Scheme (MIS). Remarkably, no proposals for tomato market intervention have been received to date, reflecting the scheme’s effective support for growers.
  6. The Ministry of Food Processing Industries executes Operation Greens, aimed at enhancing value addition and reducing post-harvest losses for agri-horticultural commodities like tomatoes.
  7. Operation Greens aims to achieve multiple objectives, including enhancing value realization for farmers, shielding them from distress sales, fostering food processing and value addition, as well as mitigating post-harvest losses.
  8. The scheme offers both short-term interventions, such as transportation and storage subsidies, and long-term interventions, including grants for Integrated Value Chain Development Projects and Stand-alone Post-Harvest Infrastructure Projects.


With the steady influx of new tomato crops from different regions, coupled with the government’s proactive measures to stabilize prices, farmers can look forward to a fruitful harvest and better returns. The collective efforts of various government agencies aim to support growers while ensuring that consumers can enjoy tomatoes at affordable rates. As we witness this positive shift in the market, let us remain optimistic about the future of tomato farming and its impact on both the agricultural sector and the daily lives of consumers across the nation.

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